Inspiring Life from the Core

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Inspiring Life from the Core

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The Studio

The Story of Pure Pilates

The studio’s journey is one that parallels life as we’ve all experienced it. 

We had dreams or goals as young people – what college we wanted to attend or what career we wanted to build. Our futures were imagined with starry-eyed faces and lofty aspirations that only we could imagine for ourselves. 

As we set out on those journeys, we found that life sometimes had plans that were better – or different – than our passion goals. Like you, we encountered speed bumps that led to beautiful vistas or winding paths that were more of a challenge than we expected.  

The resilient accept such challenges much as an avid cyclist or hiker might encounter and look for a way around, over, or through to reach their goals.

Some determine the goals must be altered, either temporarily or permanently. But we keep hold of those starry-eyed dreams and keep moving towards the job, the school, the connections, the spouse, the family, the dream that keeps that fire within us burning.

Then one day you pause and look around. Something caught your attention, spoke to you in words you hadn’t really heard or understood before.

It’s been 10 years, 20, 30, or even 50 years since you set out on that journey to your goals. You admire the ones you accomplished. You nod with understanding at the ones that turned out differently than you expected. And you accept all the pieces of the journey you’ve been on in order to look forward and want something different for yourself.

    • A healthy body that is ready for your daily activities and any unexpected challenges that happen.
    • A commitment to take care of yourself to bring back the joy of movement, a desire to explore and take on new challenges.
    • A renewal of spirit that says, “I’m okay with what has been, and I’m thrilled to explore what’s next!”

Such is the story of Carol Crincoli, the founder and owner of this amazing, inspiring, welcoming studio we call Pure Pilates.

Carol embraced her love of music, singing, and expression through movement by earning her BFA in Musical Theater from the Boston Conservatory of Music. Her passion and focus was to become a Broadway star.

She wanted to stay fit and active while waiting for auditions so instead of a clichéd job as a waitress, she began teaching aerobics. It nurtured her love of music and movement and helped her stay flexible with her body and mind.

Carol didn’t know it yet, but she had actually launched a new path to her future.

She stayed in the fitness field, moving into corporate fitness, speaking at industry events about how a focused movement practice inspires and improves our daily movement abilities. Carol continued her training, and received numerous certifications as she worked as a personal trainer and group fitness teacher before discovering Pilates.

Once she was mat certified in Pilates, she knew she wanted more training and certification. She also believed deeply that providing excellent instruction to her clients and students, combined with her creative movement style influenced by her musical theater background, was foundational to her next steps in her journey – opening her own Pilates studio.

In addition to providing quality instruction to students, Carol knows that exceptional customer service is vital.

She envisions every aspect of a client’s journey from the moment they walk into her studio. What are the sensory aspects – the chimes on the door, the delicate clean smell of the room, the comfortable chairs to relax before or after a session, the calm and open feel of the studio, down to the carefully selected mints on the table next to the People magazine for browsing.

Why does all this matter to Carol?

Because life is an experience to be enjoyed every moment possible.

Because every person who enters her Pilates studio is seeking something for themselves they need and deserve. Maybe it’s a break from their busy schedule. Maybe it’s strengthening and recovery to face the next steps in their life journey.

Carol Crincoli embraces and inspires life from the core. Her staff are carefully chosen to do the same for themselves and the clients they work with. And her studio enables every person who enters to feel and believe that, too.

Meet The Team

Carol Crincoli

More About Carol

Katie Huddleston

More About Katie

Tiffany Mortimer

More About Tiffany

Kathy Celardo

More About Kathy

Julie Chan

More About Julie


The Pink Ribbon Program is a 6-week series of exercise sessions, featuring tailored movements designed to meet the needs and challenges of breast cancer survivors. The Program’s overall goal is to enhance recovery and improve quality of life. Pure Pilates offers this program free of charge to all breast cancer patients and survivors.

Exercise is an important part of breast cancer treatment and recovery. The Pink Ribbon Program helps stretch and strengthen shoulder, chest and back muscles, improving range of motion and increasing strength to the areas most affected by breast cancer surgery, treatment and reconstruction.